About Us
Built by Industry Experience. Engineered for Speed.
Whale Labs is a product-driven engineering company focused on improving how inventory moves across dealerships, OEM networks, and lending institutions.
While the industry has evolved, much of its underlying technology has not. Fragmented systems, manual processes, and outdated infrastructure continue to slow communication and limit visibility across the inventory lifecycle.
Our team brings together real-world industry knowledge and modern development practices to design focused, high-performance platforms. Rather than extending legacy systems, we build lightweight tools that integrate cleanly and operate efficiently.
The result is a connected ecosystem that improves transparency, accelerates decision-making, and supports faster, more efficient inventory movement.
What Sets Us Apart
Modern Foundation
We build on current technology standards, not legacy frameworks that limit speed and flexibility.
Purpose-Built Tools
Every platform we ship is designed to solve a specific workflow problem — nothing bloated, nothing unnecessary.
Speed to Impact
Our systems are lightweight, deploy quickly, and deliver measurable operational improvements fast.
Connected Thinking
We design tools that work together — not isolated systems that create new silos.
KEEP YOUR INVENTORY MOVING
Dealers
Buy Smarter. Move Faster.
Wholesale Whale is a dealer-exclusive marketplace built for real wholesale velocity.
Whether you’re sourcing inventory or offloading what doesn’t fit your lot, the marketplace keeps deals moving.
RV, marine, and powersports dealers gain direct access to quality pre-owned inventory from verified dealerships across the network — without auction delays or retail interference.
Automotive dealers use Wholesale Whale to move by-catch inventory fast. Took a boat, ATV, or motorhome in on trade? Get competitive, fair-market offers from licensed dealers who actually sell those units.
More Information
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WHOLESALE WHALE
OEMs
Franchise Inventory, Connected.
Our OEM tools centralize dealer trade coordination, product catalog management, and unit lifecycle tracking into a single, streamlined platform.
Improve transparency across your franchise, reduce manual workflows, and support faster, more informed inventory decisions.
Dealer Trade Tool
Structure and oversee in-franchise trades with clarity.
Search live network inventory, identify stagnating units, facilitate trade requests between dealers, and allow reps to coordinate structured inventory movement — all inside a transparent workflow. Move the right units to the right markets without manual coordination chaos.
Model Library
Organize your product catalog the right way.
Build and manage your product structure by make, model, variant, and model year. Maintain accurate naming conventions, trim configurations, and structured product data that supports inventory matching across your network.
Unit Ledger
Track every unit’s lifecycle.
The Unit Ledger creates a detailed timeline for each VIN — where it was last seen, its status, and how it has moved across the network. Gain visibility into inventory age, build status, transfers, and historical movement patterns.
